Warner Bros has partnered with BoostAD as a strategic collaborator for a branding campaign on Transjakarta Corridor 1 (Jakarta Kota – Blok M), one of the busiest public transportation routes in the capital, serving over 300,000 passengers daily. This collaboration demonstrates how targeted outdoor media can deliver relevant, large-scale, and high-impact promotions right at the heart of urban life.
In the hustle and bustle of Jakarta, people move rapidly from one point to another—from Sudirman and Thamrin to Blok M. Amid the high mobility and dense daily routines, a powerful campaign is one that appears naturally along the audience’s journey—seamlessly yet strikingly. That is exactly what Warner Bros. Indonesia and BoostAD have achieved with the “Superman” film branding campaign on Transjakarta.
BoostAD, an outdoor media company that prioritizes both creativity and effectiveness, delivered bold and immersive visuals across Transjakarta buses and shelters. In an era where audiences are constantly saturated with digital ads, the presence of impactful, real-world media that integrates into daily life offers a strong competitive edge.
