Jakarta, July 5, 2026 – To celebrate the 5th anniversary of one of Indonesia’s leading digital banking brands, BoostAD delivered an integrated brand activation campaign featuring an interactive parade, a giant installation, and a variety of engaging experiences at the Car Free Day (CFD) Sarinah area in Central Jakarta on Sunday (July 5). Held from 7:00 AM to 10:00 AM (WIB), the activation formed part of an integrated communication strategy that combined on-ground brand experiences with Digital Out-of-Home (DOOH) exposure, enabling the campaign to reach a broader audience.

As one of the campaign’s key highlights, BoostAD also designed and produced a giant installation that served as the campaign’s visual landmark throughout the celebration. The large-scale installation was created to capture public attention while reinforcing the brand’s visual identity, delivering an immersive and memorable experience for visitors.

The interactive parade engaged thousands of attendees through a series of performances and activities designed to create meaningful brand interactions. Located in one of Jakarta’s busiest pedestrian areas, the activation effectively strengthened audience engagement while increasing awareness of SeaBank’s 5th anniversary celebration.

In addition to the parade and giant installation, the activation featured an interactive booth at the CFD Sarinah area. Visitors who made transactions using the SeaBank application were able to purchase selected products through the “Belanja Serba Rp5.000” promotional program. This activity became an integral part of SeaBank’s anniversary celebration while encouraging the public to experience digital banking transactions firsthand.

As part of the campaign’s integrated communication ecosystem, the activation was further amplified through visual displays on Prisma Advertising’s LED Djakarta Theater. The combination of brand activation, giant installation, and Digital Out-of-Home (DOOH) media significantly expanded the campaign’s reach—not only engaging visitors at the CFD event but also capturing the attention of audiences traveling through one of Jakarta’s busiest corridors.

This collaboration demonstrates how the integration of offline experiences, large-scale creative installations, and Digital Out-of-Home media can create impactful campaigns that not only attract audiences on-site but also extend brand exposure through strategically located digital outdoor media.

Foni Walandow, Sales Marketing Director & Corporate Relations at BoostAD, said:

“Today, brand activation is no longer just about organizing an event—it is about creating experiences that are relevant, memorable, and easily shared by the public. We chose the Sarinah Car Free Day area because it is one of Jakarta’s busiest public spaces, with high pedestrian traffic and interaction, providing brands with the opportunity to engage directly with thousands of visitors from diverse backgrounds.

The giant installation played a crucial role in this strategy by delivering an iconic visual presence that attracted attention while strengthening the brand’s identity in a public space. When combined with interactive activities and supported by Prisma Advertising’s Digital Out-of-Home (DOOH) media, the campaign extended beyond on-site engagement to reach an even broader audience through strategic digital media placements across Jakarta.

Our collaboration with SeaBank for its 5th anniversary demonstrates how the integration of experiential marketing, creative installations, and DOOH can create stronger connections with audiences, enhance brand recall, and deliver greater campaign impact.”

Through this collaboration, BoostAD once again demonstrated its expertise in delivering integrated brand activation, giant installations, and Digital Out-of-Home (DOOH) campaigns. As brands continue to seek more meaningful ways to connect with consumers, brand activation has become an increasingly important marketing strategy for creating direct audience engagement. When integrated with DOOH media, this approach not only strengthens brand awareness but also significantly expands campaign reach, delivering greater impact for brands.

About BoostAD 

BoostAD is a subsidiary of Prisma Group, providing 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, commuter rail, aircraft, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect closer with audiences, and stay relevant through creative and integrated branding strategies.