Jakarta, Indonesia — New Year’s Eve 2026 in Bandung was celebrated in vibrant style through a collaboration between BoostAD and Sun Life Indonesia at Gelar Gumilar: Budaya Utama Cipta Karsa. The event brought together Sundanese culture, modern entertainment, and interactive technology, creating an engaging public-space experience for the community.
Held in the iconic Braga area, the celebration blended tradition with contemporary innovation. BoostAD and Sun Life presented a series of interactive Out-of-Home (OOH) activations, including a photobooth, Cheers Screen with AI, Look A Like, and the Bounce and Bash game showcased on the LED Braga screen.
The festive atmosphere was further elevated by special performances from Romantic Echoes and Karoe Keset, entertaining thousands of visitors who gathered in central Bandung to welcome the new year.
Sales Marketing Director & Deputy Corporate of Prisma Group, Foni Walandow, stated that the presence of BoostAD and Sun Life in Bandung reflects their shared commitment to delivering meaningful experiences in public spaces.
“Through this event, we combined technology, entertainment, and direct interaction in public spaces, allowing people to enjoy the celebration while also gaining education on the importance of financial planning. In collaboration with Sun Life, this New Year’s moment became not only festive, but also meaningful,” he said.
Beyond entertainment, Gelar Gumilar carried an educational mission. Sun Life introduced accessible financial protection solutions, including life insurance products without medical check-ups, coverage up to age 80, and flexible annual cash benefits tailored to the needs of Indonesian families.
Chief Marketing Officer of Sun Life Indonesia, Maika Randini, emphasized that Sun Life’s participation in Gelar Gumilar represents the company’s ongoing commitment to staying close to the community. For 30 years, Sun Life has been a trusted life insurance partner for Indonesian families.
“Through Gelar Gumilar, we reaffirm our commitment to being close to the community—not only as a provider of life insurance solutions, but as a trusted companion at every step of the financial journey,” she said.
Sun Life Indonesia is part of Sun Life, offering a wide range of protection and wealth management products, including life, health, education, and retirement planning. As of September 30, 2025, Sun Life Indonesia recorded total assets of IDR 19.74 trillion, with a Risk Based Capital (RBC) level of 518% for conventional and 220% for sharia products—well above the government’s minimum requirement of 120%. Throughout 2025, Sun Life Indonesia also received numerous national awards across categories such as digital innovation, unit-linked products, sharia insurance, corporate governance, and social responsibility programs. More information is available at www.sunlife.co.id.
Meanwhile, BoostAD, part of Prisma Group, is known as a creative offline branding company focusing on transit advertising, DOOH, and immersive public-space activations. Through this collaboration, BoostAD once again reinforced its role in delivering impactful and relevant creative experiences for urban audiences.
For collaboration opportunities, contact BoostAD via WhatsApp at +62 811-1920-2002 or visit www.boostad.co.id.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand stronger, connect closer with audiences, and remain relevant through creative and integrated branding strategies.
