Jakarta – In a bold demonstration of integrated innovation in the out-of-home (OOH) advertising space, BoostAD hosted a special year-end celebration, Malam Muda-Mudi 2024/2025, to close out 2024 and welcome the new year of 2025. Held at Sarinah, Jakarta, the event reflected BoostAD’s commitment to delivering creative advertising solutions and immersive, interactive experiences to the public.
Innovation at Malam Muda-Mudi 2024/2025
This dynamic celebration featured a wide array of innovations that blended cutting-edge technology with high-quality entertainment, including:
Event Booths: Interactive game activations that engaged and delighted visitors.
LED Live Streaming: A real-time broadcast of the event projected onto the LED screens at Djakarta Theater, offering an expansive and visually captivating experience.
Video Mapping Content: Striking visual animations and dynamic displays that captivated the audience.
Video Mapping Look-a-Like: A playful and creative visual activation that showcased audience members’ “resemblance” to public figures or celebrities.
Stage Performances: Special appearances by Dul Jaelani, Feby Putri, and traditional Indonesian dance performances celebrating the nation’s cultural richness.
BoostAD: The Right Partner for Integrated OOH Activations
As a pioneer in Activation Integrated with Out-of-Home, BoostAD remains dedicated to creating new ways of blending outdoor media with real-life brand experiences. With full support from the Djakarta Theater videotron—an asset of BoostAD’s parent company, Prisma Advertising—this event served as a powerful testament to BoostAD’s ability to unite technology and creativity.
“The main point is how BoostAD continues to lead in the out-of-home advertising industry, especially as a pioneer in offline activities integrated with OOH media,” said Foni Walandow, Director of BoostAD. “We are proud to collaborate with well-known brands such as Kalbe (Mixagrip), Glow & Lovely, ExtraJoss, and BTN.”
These collaborations underscore BoostAD’s ongoing commitment to delivering high-impact, engaging experiences to the public, modern brands, and the wider business community. BoostAD aims to set a new benchmark for OOH advertising in Indonesia—one where technology, creativity, and consumer interaction converge seamlessly.
“We are always eager to create events like this by developing existing technologies. Our goal is to help every brand become more creative and more engaging,” Foni added.
Join us in welcoming the new year with BoostAD’s cutting-edge innovations and experience an unforgettable celebration at Malam Muda-Mudi 2024/2025!
Contact Information:
BoostAD PR Team
📧 Email: info@boostad.co.id
📞 Phone: +62 811-1920-2002
