Jakarta — As part of Prisma Group, BoostAD once again proves its role as a #OneStopSolution for creative branding needs in international-scale events. This year, BoostAD was trusted to take part in the Free Fire World Series (FFWS) Global Finals 2025, a global esports tournament held from October 31 to November 15, 2025. Through the collaboration of strategy, creativity, and on-ground execution, BoostAD helped bring the spirit of competition and the energy of the #Survivors community to life across Indonesia.
#BooyahChallenge — A Big Idea That Moves the Community
BoostAD served as the concept ideator behind the #BooyahChallenge campaign, an interactive activity inviting #Survivors to hunt for exclusive merchandise and special prizes. The gameplay was designed to be both challenging and engaging: visitors who came to selected Free Fire booths could collect stamps and redeem them for rewards. This gamification concept proved effective in increasing foot traffic and engagement while strengthening the emotional connection with the Free Fire community. The excitement was evident among players, communities, and the general public who experienced the hype of FFWS 2025.
Booth Installation — Delivering a Futuristic Free Fire Experience
BoostAD also executed a series of booth installations at several strategic Transjakarta bus stops, including Cawang Cikoko, Dukuh Atas, HI Astra, and Monas. In addition, BoostAD built the main booth at Blok M, featuring an immersive concept inspired by Free Fire’s iconic Arsenal. Inside, visitors could enjoy an AI Photobooth, Spin Wheel, multiplayer gaming area, and merchandise zone. Every element was designed to deliver a complete experience—from strong visuals and digital engagement to direct audience interaction.
OOH-Integrated Activation: Energizing Car Free Day at Sarinah
The peak of the campaign took place during Car Free Day at Sarinah on Sunday, November 9, 2025. BoostAD presented an experience that combined technology, entertainment, and community engagement. Highlights included the AI-based Cheers Screen (by PiX Creative Mindworks) featuring real-time interactions displayed on the Djakarta Theater videotron (by Prisma Advertising), alongside eye-catching booth installations. The event was also attended by community members and media partners.
Through FFWS 2025, BoostAD once again reaffirmed its position as a trusted partner for brands seeking to stand out and stay relevant through innovative and creative branding solutions.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL commuter lines, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and remain relevant through creative and integrated branding strategies.
