GoPay once again entrusted BoostAD to execute a Transit Advertising campaign on Transjakarta, inviting the public to enjoy FREE rides using QRIS Tap on Corridor 1 (Blok M – Kota). This campaign leverages daily commuting journeys as an effective, relevant, and close-to-home communication channel for urban audiences.
Through Transit Advertising, GoPay’s campaign message is delivered directly in high-traffic public spaces with long exposure durations. Transjakarta Corridor 1 was strategically selected as one of the busiest routes connecting Jakarta’s key activity centers, turning every trip into a meaningful brand interaction moment with passengers.
GoPay’s campaign visuals were consistently displayed inside Transjakarta buses, creating a strong, memorable, and contextual brand experience. The message “Free with QRIS Tap” was communicated clearly and repeatedly, driving awareness while also educating passengers on the convenience of digital payments in public transportation.
This collaboration reinforces the role of Transit Advertising as a branding solution that not only reaches audiences, but also helps shape behavior and drive real call-to-action. Together with GoPay, BoostAD delivers an Outdoor Media strategy that seamlessly integrates with the mobility of modern urban lifestyles.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and remain relevant through creative and integrated branding strategies.
