Jakarta, 16 November 2025 — BoostAD, under Prisma Group, has once again been trusted by a global brand to deliver an innovative and relevant branding experience. This time, Vaseline collaborated with BoostAD to bring the “Vaseline Skinvestment” concept to the public through the Giant Vaseline Skinvest SPF Cam activation at Car Free Day (CFD) Sarinah.
Skinvestment is a skincare philosophy that views skin care as a long-term investment—not just for today, but for a healthier future. This activation served as a creative way to educate the public about the importance of UV protection while introducing Vaseline Gluta-Hya SPF 50 PA+++, Indonesia’s first serum burst sunscreen with enhanced protection against UVA and UVB rays.
Interactive Booth & Educational Public Activation
Through the on-ground activation executed by BoostAD, thousands of CFD visitors were invited to understand the long-term effects of sun exposure on the skin. From dull skin, dark spots, and premature wrinkles to uneven skin tone, these risks were clearly and engagingly visualized through the Vaseline Skinvest SPF Cam.
The technology implemented by BoostAD allowed visitors to see real-time UV effect simulations, creating an educational experience that was not only informative but also highly engaging.
Visitors who participated in the skin check also had the opportunity to receive samples of Vaseline Gluta-Hya SPF 50 by creating Reels or TikTok content using the hashtags #VaselineID and #CFDwithVaseline, while tagging the official account @vaselineid.
Several KOLs and celebrities, including Amel Carla, Yesaya Abraham, Maudy Effrosina, and Triarona, also enlivened the event, encouraging the public to start caring for their skin health early in a fun and accessible way.
Live Streaming & Motion Content on METALED
To strengthen amplification, BoostAD live-streamed the CFD Sarinah activities to the giant METALED screen at Djakarta Theater, owned by Prisma Advertising. The crowd atmosphere, skin check process, and public interactions were broadcast in real time, expanding reach to a wider audience across Jakarta.
A Creative Collaboration Combining Technology & Education
Foni Walandow, Sales Marketing Director & Deputy Corporate of Prisma Group, stated:
“We are very proud to support Vaseline in this activation that educates the public on the importance of protecting skin health from UV exposure. This collaboration proves that creativity and technology can be combined to deliver education that is both enjoyable and relevant for audiences.”
This collaboration stands as clear proof of how BoostAD continues to push creative boundaries in OOH and activation, helping brands deliver immersive, engaging, and impactful experiences.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, ships), venue branding, activation, to street furniture, BoostAD helps brands appear stronger, closer to their audiences, and more relevant through creative and integrated branding strategies.
