Closing out 2025 and welcoming 2026, Prisma Group presented a New Year celebration held simultaneously across three cities, three strategic locations, and in collaboration with three different brands—united under one bold vision: FutureOOH+, a representation of the future of Outdoor Media that is more innovative, creative, and aligned with urban lifestyles.
Gelar Gumilar by BoostAD x Sun Life
Organized by BoostAD in collaboration with Sun Life, Gelar Gumilar showcased a powerful fusion of traditional and modern art on a spectacular stage in the iconic Braga area.
Designed as a space for expression, interaction, and shared experiences, the event brought together artistic performances, music, and creative activations seamlessly integrated into the Outdoor Media ecosystem. The result was a vibrant, inclusive atmosphere closely connected to Bandung’s creative community. More than entertainment, Gelar Gumilar stood as a real example of how Outdoor Media can interact, tell stories, and deliver meaningful experiences in public spaces.
One Night, Three Cities
Beyond Bandung, Prisma Group’s New Year celebration also took place in two other cities, each with its own unique character:
📍 Ancol, North Jakarta | ExtraJoss Ultimate
In Ancol, the collaboration with ExtraJoss Ultimate featured a futuristic drone show lighting up the night sky. The choreography of lights and visuals symbolized energy and excitement for the new year, while demonstrating how technology can elevate Outdoor Media into a higher level of experiential engagement.
📍 Sarinah, Central Jakarta | Nescafé
Meanwhile, in the heart of Jakarta, Prisma Group together with Nescafé delivered an urban-themed celebration at Sarinah. LED visuals blended seamlessly with the pulse of the city, illustrating how Outdoor Media remains relevant and impactful amid everyday urban activity—even during special moments like New Year’s Eve.
Although held in different locations, all three celebrations were connected by a common thread: futuristic visuals, technology-driven execution, and immersive experiences.
FutureOOH+: More Than Just a Medium
The FutureOOH+ theme served as the core of the entire celebration. Outdoor Media is no longer only about visibility—it’s about experience. Through the exploration of technology, creative content, and the integration of physical and digital worlds, Prisma Group delivered OOH experiences that are memorable, shareable, and highly relevant to today’s audiences.
LED videotrons, dynamic visuals, and performance concepts were designed to create living interactions—transforming public spaces into experiential environments.
A Concrete Step Forward for Prisma Group
For Prisma Group and BoostAD, this New Year celebration was more than just welcoming 2026. It was a statement of commitment to continuously push the boundaries of OOH in Indonesia. From one night across three cities, the message was clear: OOH has vast potential to evolve, adapt, and become an integral part of urban lifestyle.
One night has passed, but the spirit of FutureOOH+ continues—shaping a future of Outdoor Media that is bolder, more creative, and more meaningful.
About BoostAD BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and remain relevant through creative and integrated branding strategies.
