Jakarta — In celebration of Valentine’s Day, Cadbury collaborated with Prisma Group through an Activation integrated with METALED Djakarta Theater and Videotron Braga, presenting a campaign titled “Finding Love in Differences” held simultaneously in two major cities, Jakarta and Bandung. Recognizing that differences are part of everyday life in Indonesia, this campaign reflects Cadbury’s belief that love often grows from differences that enrich relationships, and can be expressed in unique and meaningful ways. 

Celebrating Valentine’s Day in Jakarta and Bandung 

The Cadbury activation took place over two days, from February 14–15, 2026, selecting strategic locations that serve as hubs of public activity. Djakarta Theater in Central Jakarta and Braga were chosen to build audience connection through innovative outdoor media while strengthening Cadbury’s campaign message in public spaces. 

Known for its smooth, creamy, and classic chocolate, Cadbury utilized out-of-home media as the primary platform to build emotional engagement with audiences. One of the key highlights was the Cheers Screen Innovation at METALED Djakarta Theater and Braga, an innovation by Prisma Advertising, with activation execution by BoostAD, delivering a fun, memorable, and shareable interactive experience. 

“With the presence of interactive digital billboards in Jakarta and Bandung, Cadbury aims to invite the public to express their affection in a fun and unique way,” said Anggya Kumala, Marketing Director of PT Mondelez Indonesia. 

Cheers Screen Innovation 

Beyond displaying visuals, the Cadbury activation invited audiences to directly engage with the Cheers Screen innovation by Prisma Advertising. Through QR codes available on Videotron Braga, LED Djakarta Theater, and several on-ground touchpoints, visitors could scan the code, access the landing page, input their details, take a selfie, write a personal message, and upload it. 

Uploaded photos and messages were instantly displayed on the videotron, turning audiences into part of the campaign content and creating moments that were personal, interactive, and easily shareable. 

Meryl Ancorn Tjokrowardojo, Sales & Marketing Associate Director of Prisma Group, stated that this collaboration demonstrates how digital billboards can evolve into more meaningful media. 

“Through the Cheers Screen innovation, we aim to deliver an out-of-home advertising solution that is not only seen, but also felt and remembered. This collaboration with Cadbury exemplifies how digital billboards can transform into interactive media that connect brands with audiences in a more emotional and relevant way,” Meryl concluded.