Amid the bustling atmosphere of the iconic Jl. Asia Afrika, a striking billboard has captured public attention and transformed how a brand appears in the urban landscape. Through a Creative Billboard, Nescafé together with BoostAD successfully delivered an Out-of-Home medium that not only communicates a message but also becomes a visual landmark and a favorite photo spot for Bandung residents—proving that advertising can be alive, relevant, and close to the community.
More than just an advertising medium, the billboard stands out as an eye-catching visual landmark and a popular photo destination in Bandung. Its creative design blends seamlessly with the city’s atmosphere, making the brand message feel relevant, memorable, and naturally present in people’s daily lives.
Beyond attracting the attention of passersby, the billboard also encourages organic audience interaction. Many locals and tourists use it as a photo backdrop, generating word-of-mouth impact and user-generated content that naturally expands the campaign’s reach.
Through this project, BoostAD once again demonstrates how a Creative Billboard can serve not only as a communication medium but also as a platform for building experiences and emotional connections with audiences. When advertising becomes part of the city’s space, brands connect more closely with people and leave a stronger impression.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and remain relevant through creative and integrated branding strategies.
