BoostAD has been trusted by Bank Rakyat Indonesia (BRI) to maximize awareness for the campaign “QRIS Tap Lebih Easy, Tinggal Tap Tap Pake BRImo” through Transit Advertising on Transjakarta.
With a simple and relevant message, the campaign appears within the high mobility of people in Jakarta, making Transjakarta an effective medium to reach a wide audience consistently.
Maximum Exposure on Transjakarta
Transjakarta provides a strong opportunity for brands to stand out in public spaces.
Eye-catching visuals combined with the simple “tap tap” message make the campaign easy to remember and highly relatable to today’s digital lifestyle.
BoostAD delivered an end-to-end solution—from media planning and strategic route selection to optimal visual execution. As a result, BRI’s campaign not only gained visibility but also stayed relevant to today’s fast-paced lifestyle.
About BoostAD
BoostAD is a subsidiary of Prisma Group, providing 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, commuter rail, aircraft, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and stay relevant through creative and integrated branding strategies.
