The homecoming (mudik) and return season is often associated with long and exhausting journeys. Addressing this need, Promag collaborated with BoostAD to deliver a relevant campaign through billboards placed at various strategic rest area locations. Promag connects with audiences during their rest stops, making the brand message more contextual and relatable.
Billboard Strategy at Rest Areas
Through billboard media, this campaign reaches audiences at highly relevant moments—when they pause to rest during long trips. This approach delivers high visibility in high-traffic areas, the right communication timing when audiences are more receptive, and an emotional connection aligned with travel needs.
About BoostAD
BoostAD is a subsidiary of Prisma Group, providing 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, commuter rail, aircraft, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and stay relevant through creative and integrated branding strategies.
