BoostAD has once again been entrusted by Bear Brand — Nestlé to increase brand awareness through Transit Advertising on Corridor 1 of Transjakarta, serving the Blok M – Kota route. By leveraging high mobility in the heart of Jakarta, this campaign delivers a consistent, large-scale, and highly targeted brand experience in public spaces.
Transit Advertising That Moves with the Audience
As an Outdoor Media partner focused on creative and impactful solutions, BoostAD optimized brand exposure across fleets and strategic touchpoints along the highest-traffic corridor. The route connecting Blok M to Kota reaches daily commuters from diverse segments, professionals, students, and tourists and creating strong and repeated exposure frequency.
This approach ensures that Bear Brand’s message appears naturally within daily travel routines, building top-of-mind awareness while reinforcing the brand’s association with an active urban lifestyle.
Why Transit Advertising Works
High Frequency Exposure: Audiences encounter the brand repeatedly throughout their journey.
Strategic Reach: Connects with high-mobility touchpoints in the city center.
Contextual Impact: Brand messaging appears when audiences are truly “on the move.”
Stronger Brand Recall: Consistent visuals along major routes enhance memorability.
BoostAD’s Role in Campaign Execution
BoostAD delivered mobility data-driven media planning, visually impactful designs tailored for transportation environments, and precise implementation to ensure optimal display quality throughout the campaign period. This collaboration highlights BoostAD’s capability to transform daily commutes into meaningful brand interaction moments.
About BoostAD
BoostAD is a subsidiary of Prisma Group providing 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, commuter rail, aircraft, and ships), venue branding, activations, to street furniture, BoostAD helps brands become stronger, closer to their audiences, and more relevant through creative and integrated branding strategies.
