Jakarta — Garuda Rosta officially introduced its latest product, Garuda Rosta Maxx, a peanut snack that is twice the size and even crunchier, on Sunday (September 21). The launch was held at the iconic Sarinah area in Jakarta, coinciding with the Car Free Day (CFD) event. 

The activation drew strong public interest, attracting nearly 4,000 visitors who gathered to experience a series of engaging and interactive activities throughout the event. 

As the main partner, Prisma Group delivered an integrated event concept that combined digital technology, creative content, and interactive activations, resulting in a powerful and highly shareable brand experience. 

Through Prisma Advertising, the Djakarta Theater videotron was utilized with live streaming technology, allowing the launch message of Garuda Rosta Maxx to reach a broader audience. 

Meanwhile, PiX Creative Mindworks contributed high-impact creative content, including eye-catching 3D anamorphic visuals that brought the Garuda Rosta Maxx product to life and captured visitors’ attention. 

The experience was further enhanced by BoostAD, which executed a prize-based activation titled “Scream to the Maxx” right in front of the videotron. This activation encouraged active participation and strengthened direct engagement between the audience and the brand. 

Garuda’s Brand Equity Director, Ari Windrayanto Purwito, expressed appreciation for the collaboration, noting that the combination of videotron exposure, creative visuals, and on-ground activation significantly amplified the brand experience. 

Lauw Freddy, CEO & Founder of Prisma Group, shared that since 2017, Prisma Group has consistently pioneered integrated OOH-based events in Indonesia. 

With more than eight years of experience, Prisma Group continues to deliver innovative solutions through OOH live streaming technology, immersive creative content, and interactive activation programs that create memorable, buzzworthy brand experiences. 

This collaboration further reinforces Prisma Group’s position as a leading innovator in integrated OOH activation in Indonesia, successfully uniting technology, creativity, and audience engagement to support the launch of Garuda Rosta Maxx.