BoostAD proudly congratulates Dove – Unilever on its outstanding achievement as a Gold Winner at the MMA Smarties APAC Awards 2025 in the O2O / New Retail / Innovative & New Tech Sales Channels category. This prestigious recognition highlights Dove’s success in delivering marketing innovations that are relevant, interactive, and effective for today’s consumers.
Prisma Group’s Role in Supporting Dove’s O2O Activation
As part of Prisma Group, Prisma Advertising, together with other business units including PiX Creative Mindworks and BoostAD, played a key role in bringing the FutureOOH+ campaign “O2O: The Street is the New Store” to life—transforming it into a strong, engaging, and impactful consumer experience.
Below are the forms of support provided by Prisma Group throughout the campaign:
1. Strategic OOH Media Placement
Prisma Advertising supported Dove by providing premium OOH media locations at strategic, high-traffic areas. One of the highlights was a highly eye-catching videotron at Jakarta Car Free Day, which served as a key touchpoint to drive awareness and encourage direct public interaction.
2. High-Impact Visual Creativity
Through PiX Creative Mindworks, Prisma Group strengthened the campaign’s visual impact with engaging creative content. Messaging was designed to stand out and capture attention effectively within public spaces.
3. Public Space & Retail Area Activations
BoostAD supported the execution of digital signage across various shopping malls, serving as a vital bridge between offline engagement and online conversion. These installations were designed to deliver interactive experiences that encouraged consumers to play, explore, and connect with Dove’s digital platforms.
4. Seamless O2O Journey Integrated with Retail Platforms
The campaign successfully delivered a seamless consumer journey. After engaging with OOH media and installations, consumers were directed to redeem digital vouchers through retail networks such as Alfamidi, Watsons, and TikTok Shop. Prisma Group ensured visual communication and campaign direction remained consistent throughout the entire journey.
Indonesian OOH Innovation That Connects Brands and Consumers
Dove’s success through this campaign demonstrates how OOH in Indonesia continues to evolve as a powerful medium for brand activation. The integration of OOH media with digital channels enables a seamless offline-to-online consumer journey.
As a company operating in the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) industry, Prisma Advertising is proud to be part of an ecosystem that continuously innovates and empowers brands to deliver impactful marketing experiences.
About BoostAD
BoostAD is a subsidiary of Prisma Group that provides 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), venue branding, activations, to street furniture, BoostAD helps brands stand out, connect more closely with audiences, and remain relevant through creative and integrated branding strategies.
