Jakarta, CNN Indonesia – Advertising company BoostAD once again introduced a creative innovation through its interactive vending machine at the Anime Festival Asia Indonesia (AFA ID), held at the Jakarta Convention Center (JCC), Central Jakarta, from May 3 to 5, 2024.
Festival attendees who engaged with the vending machine had the chance to win a variety of prizes, including concert tickets. According to Foni Walandow, Director of Prisma Harapan, the vending machine was designed as more than just a typical device—it was an engaging game show experience.
“Our goal was to introduce a new kind of touchpoint, making us a one-stop solution provider,” Foni said. “Clients simply need to share their target audience, and we can offer multiple alternative solutions—leveraging technology, innovation, and creativity. This vending machine is a perfect example of that approach.”
By combining gamification, interactive technology, and rewarding engagement, BoostAD successfully transformed a conventional medium into a dynamic experience. This initiative underscores BoostAD’s commitment to creating memorable brand interactions that connect with audiences in fresh and meaningful ways.
Source: CNN Indonesia
