Jakarta, CNN Indonesia — With Transjakarta operating across a vast network of corridors throughout Jakarta, the public transportation system has emerged as a powerful platform for brands seeking to boost public awareness. As an official partner of Transjakarta, BoostAD offers a wide range of creative strategies designed to amplify that awareness.
One of BoostAD’s key innovations lies in executing advertising campaigns along Transjakarta corridors—an approach that has proven effective in capturing the attention of millions of daily commuters.
According to BoostAD’s Marketing Manager, Meryl, the company is committed not only to showcasing brands on Transjakarta buses but also to creating meaningful and memorable experiences for passengers.
“We believe every advertisement should deliver its message effectively while building an emotional connection with the audience,” Meryl explained.
To achieve this, BoostAD designs advertisements with visually engaging and interactive elements. Audio advertisements are also employed as part of a continuous effort to connect with the public in a more immersive way.
Meryl emphasized that all of these approaches are developed in line with the latest trends and evolutions in advertising media.
“The diverse use of advertising formats proves that Transjakarta is not just a mode of transportation—it is a highly effective platform for boosting brand awareness,” she added.
Beyond Transjakarta, BoostAD is also open to advertising collaborations across other public transportation modes, including air and water transport. This enables the company to broaden the reach and visibility of the brands it represents.
Advertising on public transportation comes with numerous benefits, such as extensive reach and high exposure rates, thanks to the millions of people who use these services daily. This creates opportunities for brands to leave a lasting impression on the public.
With passion and expertise, BoostAD is ready to take brands on a journey across the world of public transportation—leaving a meaningful mark in the hearts and minds of the people.
Source: CNN Indonesia
