Together with leading brands, BoostAD delivered a series of standout projects that seamlessly combined technology, creativity, and fully integrated OOH solutions. In 2025, Outdoor Media proved itself to be more than just a visual platform, it became a living, interactive space filled with stories and experiences. Here are the highlights of BoostAD’s Best Projects 2025:
ExtraJoss Ultimate at CFD Sarinah
An innovative activation fully integrated with OOH. Visitors could claim free products via a vending machine at Sarinah through an interactive journey: scan a QR code → receive a unique code → enter it into the vending machine → connect directly to 3D anamorphic content on the Djakarta Theater LED → product dispensed after the TVC finished. This activation introduced a fresh creative branding strategy that delivered a memorable experience for audiences.
Free Fire World Series Activation
A collaboration by Prisma Group—Prisma Advertising, PiX Creative Mindworks, and BoostAD—bringing immersive activations to life. From the “Arsenal” immersive booths across Jakarta bus stops, animated content for social media and videotrons, to an interactive AI photobooth at CFD Sarinah. This activation merged gaming culture, technology, and OOH into one unified experience.
Garuda Rosta Maxx Experience
From 3D anamorphic visuals on the Djakarta Theater LED, to interactive booths with bold visual branding, and the Screaming to the MAXX Challenge broadcast live in real time. The Djakarta Theater LED became the main stage, directly connected to the activation booth in front of it, enhanced by live streaming that brought audiences into the action.
Vaseline SkinFest SPF Cam
Vaseline and Prisma Group introduced the Giant Vaseline SkinFest SPF Cam at CFD Jakarta. This educational activation combined creativity and technology to raise awareness about the importance of sunscreen. From real-time skin checks via the SPF Cam integrated with OOH, to live booth broadcasts on METALED Djakarta Theater, thousands of visitors learned about UV impact while discovering Vaseline Gluta-Hya SPF 50 PA+++.
🏃 Rexona Gentle Hub
At CFD Sarinah, Rexona presented the Ball Collect Machine Challenge, encouraging physical activity in a fun way. Using Thermal Heat Cam technology, participants’ body temperatures were measured before and after the challenge and displayed live on METALED Djakarta Theater—an activation that was both engaging and educational.
🎭 Gelar Gumilar x Sun Life – Bandung
New Year’s Eve in Bandung became even more memorable through Gelar Gumilar, a collaboration between BoostAD and Sun Life Indonesia. The event featured culture- and tech-driven interactive experiences: a photobooth by PiX Creative Mindworks, Cheers Screen with AI by Prisma Advertising, Look A Like, and the Bounce and Bash game showcased on LED Braga.
The celebration was elevated by performances from Romantic Echoes and Karoe Keset, turning OOH into a meaningful part of cultural and community celebration.
🚁 ExtraJoss Ultimate – Ancol New Year Celebration
Ancol became one of Jakarta’s New Year hotspots with a spectacular drone show by ExtraJoss Ultimate. Futuristic visuals and light choreography filled the night sky, symbolizing energy and strength, proving how technology can create truly unforgettable OOH experiences.
Bringing Outdoor Media to Life in 2025
From LED-connected vending machines and AI photobooths to thermal cameras and drone shows, BoostAD’s innovative projects demonstrated that OOH is a medium that tells stories, interacts, and creates real experiences. With BoostAD, ideas don’t just appear in public spaces, they come alive among audiences.
About BoostAD
BoostAD is a subsidiary of Prisma Group, providing 360° Outdoor Media Branding solutions. With an extensive media network ranging from Transit Advertising (Transjakarta, KRL, airplanes, and ships), Venue Branding, Activation Integrated with OOH, to street furniture, BoostAD serves as a one-stop solution for brands to stand stronger, connect closer with audiences, and stay relevant through creative and integrated branding strategies.
